Kia ora Warren,
Great speaking today. As promised, here is everything in one place — the full proposal is attached. Take your time with it, share it with your business partner, and let's find a time to sit down and work through the detail together.
What follows is the conversation we started, put in writing.
The Proposal
I want to propose a minimum 3–6 month marketing partnership with Chapel — a Friday and Sunday residency built around Attention Disorder, a world radio show that broadcasts live from the head of your bar to Twitch, X, Mixcloud, SoundCloud, and beyond.
This is not a hire. It is a partnership. Chapel provides the venue. I bring the show, the broadcast infrastructure, the audience, and the sponsors. We target brands and commercial opportunities together — what is good for the stream is good for the room, and what drives people through your door drives viewers to the screen.
The goal is to get this up and running, prove it over the first 8–10 weeks, lock in sponsors by October, and go into summer fully funded and programmed. Chapel gets a booked, broadcasting property through the summer season. That's a meaningful commercial outcome for both of us.
Friday + Sunday — The Two Formats
Friday daytime — minimum 3–4 hours. Music and one guest. End-of-week energy. Chapel gets footfall at a time it's currently dark, and I get the room dialled before Sunday.
Sunday — the full show — minimum 4 hours, no fixed end time. We look back at the week just gone and forward at the week coming up. Guests in the room and on stream from around the world, live chat on Twitch and X, DJ sets, audience roll calls. Standing format throughout. The Sunday morning crowd — not boozed, engaged, present — is exactly the right energy on camera.
Appearance Fee — Partnership Rate
My standard appearance fee is $1,000 per set.
Chapel partnership rate: $150 per hour · minimum 4 hours per show.
Friday minimum 3–4 hours = $450–$600 per Friday.
Sunday minimum 4 hours = $600 per Sunday minimum.
This rate applies until the show is proven and demonstrably driving increased turnover for Chapel. Once the numbers support it, we revisit together.
I have 50,000 tracks in my digital library and 4,000–5,000 vinyl records. Mix and match across formats every week. No two shows will sound the same.
Sunday Morning — The Room Offer
The Sunday crowd wants coffee, music, community, and something good to eat. A simple morning offer keeps people in the room longer and gives Chapel a commercial return beyond the door.
Coffee · matcha · detox juices — the core morning offer. A specialty coffee partner as a show sponsor means every cup poured is on camera. Chapel and the brand both win.
Sardines on toast · anchovies · bangers and mash — Sunday morning food that is simple, aligned, and commercially viable without a full team. We work out together what your kitchen can support.
Champions Breakfast — frame the Sunday morning food and drink offer around the show identity. Post-run, pre-week, high-vibe. A named Sunday morning concept that becomes part of the Attention Disorder brand at Chapel.
None of this requires a full new team. It starts with what Chapel can already do and grows as the Sunday audience grows.
Community + Brand Collaborations
The show is a community event first, broadcast second. The camera captures something actually happening — not a produced show pretending to be real.
Run clubs — NARC and others — finish line at Chapel. Sunday morning run club ends at the bar, walks into the show. Runners become the live audience. Run club leaders as guests on the show.
Small NZ health and wellness brands — sampling at Chapel during shows. Brands doing good things that want a culturally credible home. They get in-room presence and stream exposure. We approach these together — Chapel and Attention Disorder as a joint proposition.
Magic Mind — nootropic mental performance shots available in NZ. Nano-encapsulated nootropics and adaptogens, focus and calm energy without a crash. Sunday morning run club finishes at Chapel, Magic Mind shot on the counter. The activation writes itself. Currently stocked at Urban Herbalist NZ — we approach their distribution together.
Local Ponsonby businesses — features in the spirit of Ponsonby News. Local business owners as guests. Openings and events on the live ticker. The show becomes a platform for the community Chapel already serves.
The Weekly Content Engine
The show lives all week, not just on air. Every week between shows we run a content cycle that builds the Sunday audience and keeps Chapel front of mind daily.
Weekly content cycle
Mon – Tue
Recap clips — best moments from Sunday cut and captioned for Instagram, TikTok, X, YouTube Shorts. Chapel in every frame.
Wed – Thu
Weekly tease — "This week we have... who do you want to see? What songs do you want us to play?" Audience polls, guest previews, track requests. Builds Sunday all week.
Fri
Friday show then Sunday announcement same evening. "Tomorrow at Chapel. Be there."
This content cycle is a full-time job for two people. That is how seriously we are approaching this.
The Team
| Show Producer |
Owns the room every Friday and Sunday. Run sheet, guest logistics, OBS, roll calls, Cleanfeed, clip timestamps during broadcast. |
| Community + Content Coordinator |
Everything between shows. Partnership outreach, brand sampling coordination, run club relationships, weekly tease clips, social scheduling Monday to Saturday, guest research and briefing, audience engagement. Full-time role. The engine that makes Sunday worth watching. |
What We Bring — Content + Distribution
Every show generates a structured output that keeps working all week.
3–5
Short-form clips per show
Cut and captioned for Instagram, TikTok, X, YouTube Shorts. Guest highlights, music moments, crowd energy. Chapel in every frame.
6+
Global markets reached weekly
NZ and AU live. London, NY, LA, Croatia, Tulum receive clips before their weekend begins. Chapel's name travels with every clip.
2×
Live shows per week
Friday and Sunday. Consistent weekly broadcast history building toward NZ On Air Broadcasting eligibility.
∞
Community content ongoing
Ponsonby business features, local guest highlights, run club stories — distributed weekly. Local reach compounds over time.
The Cost Conversation
I want to be transparent about what this show costs to run — and equally transparent that I'm not asking you to fund it. This is a conversation about how we structure the partnership so it works for both sides before sponsors arrive and after.
6-month operating costs — indicative
Production team (producer, stream tech, coordinator, runner)~$70,800
Show operations, tools, content, contingency~$9,960
Broadcast kit (Pioneer loan assumed — zero capex)$0
6-month total~$80,760 NZD
These are the show's costs — not Chapel's commitment. How we split responsibility between Chapel's contribution, Luke's investment, and incoming sponsorship is exactly what I'd like to sit down and work through with you and your business partner.
What I can say now: the show is designed to fund itself through sponsorship. The brands we are targeting — Magic Mind, TERPS & CO, Alchemy & Tonic, specialty coffee, NZ wellness brands — are actively looking for exactly this kind of culturally credible home. Two sponsors at the right level covers the full operating cost.
The question is what Chapel commits to in the period before sponsorship is confirmed — and what that looks like in a way that is fair to both sides. That is the conversation I want to have with you in person.
Sponsor Targets — Approached Together
Wherever possible, we approach brands as a joint proposition. Chapel venue plus Attention Disorder stream is a package neither of us can offer alone. The pitch is simple: your brand, in the room, on the stream, to the world, every Friday and Sunday.
The Timeline — Launch to Summer
The goal is to get the show running, prove it, and go into summer with full sponsorship confirmed and a programmed property that both Chapel and Attention Disorder can rely on.
Now — August: agree the partnership structure, confirm Pioneer equipment loan, lock the first Friday and Sunday dates. Start lean. Music only on Friday. Full show Sunday.
August — October: prove the format. Build the audience. Document the stream metrics. Run the sponsor conversations with the numbers in hand.
October: sponsorship confirmed. Show fully funded. Audience established. Programming locked through to the end of the year.
Summer season: Attention Disorder at Chapel is an established property. Brands are activated. Audience is loyal. Chapel has a reason to be open and buzzing on Friday and Sunday mornings through the summer.
Attention Disorder doesn't sell alcohol.
It sells presence.
The room, the music, the community, the week.
Every Friday and Sunday. Live from Chapel.
Next Steps
Please take the attached proposal to your business partner and have the conversation. The finer details of the financial structure — what Chapel commits to, what I bring, how sponsorship replaces pre-launch costs — are exactly what I want to work through together, not dictate in an email.
When you're ready, let's meet. I'll come to you. An hour is enough to get to a clear path forward.
What I'd like to agree in that meeting:
- The partnership structure and Chapel's commitment before sponsors arrive
- Our joint approach to targeting sponsors — together, as a package
- First Friday and Sunday dates
- The Sunday morning food and drink offer
- Pioneer equipment loan — confirm before launch announcement
This gets us through to Christmas and programmed for summer. That's the outcome I'm working toward — and I think it's the right outcome for Chapel too.
Luke Thompson
Executive Producer · Attention Disorder / Music Over Matter
sharedbreath@proton.me
@wearesharedbreath
Music Over Matter · Tāmaki Makaurau · 2026